The main objective of the award is to recognize luxury sustainability culture and practice in the private sector, and among media professionals and academics/researchers in Latin America. For this reason, a well-known JURY selects the winners, strictly based on their merits (which means that this is not a commercial award).
This award is a distinction of exclusively social and cultural nature aimed at annually acknowledging the best business practices, strategies and innovations, and activities of various sustainability-related sectors in the luxury industry. The recipients -institutions and/or people- may be manufacturers, importers, exporters and/or those who somehow produce and/or market luxury goods and/or services and/or experiences. Likewise, the academic and/or research work, as well as the professional work in the media/journalism in connection with the sustainable luxury industry are also awarded.